Lee & Wrangler

FASHION ·  Woman


Lee & Wrangler is a US brand that makes jeans and clothing, especially workwear.

The Wrangler Jeans were made by Blue Bell, which acquired the brand in 1940 and decided to hire the tailor Bernard Lichtenstein to design the best jeans for US rodeo riders.

Since then, Wrangler has introduced designs and lines for other specific publics and demographics, and has won iconic status at the worldwide level, especially in the USA, the UK and Australia.