Sneakers have become an indispensable element of the urban uniform, and certain iconic models like the Nike Cortez, Adidas Gazelle, Reebok Classic, Vans Sk8-Hi and many more still form part of the streetstyle of this year 2017.

We have been surprised by two notable events in recent months: the Fashion Week held in Copenhagen, and the Milan Fashion Week, where we were able to see in the street several people wearing New Balance 990s – yes, those sneakers that we associated with men in recent seasons are, according to the Lyst fashion platform, the most sought-after model.

New Balance 990

As all you fashion followers know, the focus on a trending item of clothing or footwear is often not only on the model but on the colour. In this case, the most sought-after sneaker is the New Balance 990 in grey.

When this happens, something is awakened in people’s subconscious, and the brand resuscitates thanks to a specific model and colour, and with a little luck it creates other models that will keep it in the public eye for a time.

We could say that when we thought the ‘Nike fever’ with the Air Max model was dying out, the brand revived one of its classics of the 1970s that was advertised by Farrah Fawcett, the white Nike Cortez with the red logo. And it proved to be such a hit in the Instagram world that Nike opted for a remake of the campaign, replacing Fawcett with the present-day top model Bella Hadid.

There is another model of sneakers that has nothing to do with the mass-consumption models and cannot leave us indifferent: the Voile Blanche brand, which dedicates total attention to the production process of each model.

This sneaker is original and is outstanding for its details but especially for its comfort. Voile Blanches are ideal for everyday wear.

If you like what you’ve learned about these models or brands, you can find them at Options+, Andorra.

L'entrada Top 3 sneakers 2017 and curiosities. ha aparegut primer a Via Moda Andorra.

The two brands collaborated last summer, when the cans of Coca Cola Light were coloured pink and carried the PINKO trademark. The presentation of the can was accompanied by the organisation of a ‘PINKO by Coca-Cola’ parade in Italy.

Pinko is a brand that returns to Via Moda for this winter season. Founded in 1990 by the Italian couple of Pietro Negra and Cristina Rubini, Pinko is a top-range contemporary clothing firm whose collections combine streetstyle with pop culture.

The Coca-Cola capsule responds to today’s trends in “logomania,” as have other brands like Tommy Hilfiger or Calvin Klein in their T-shirts.

This collaboration between Pinko and Coca Cola has given rise to this collection composed of basic items like cotton sweaters, T-shirts, plush trousers or flounces. There is also the famous Pinko “Love” bag that has been personalised by many influencers in different designs with the corporate colours and logo of Coca-Cola.

The Pinko Collection is available now in Via Moda Andorra.

L'entrada Coca Cola by Pinko – a collection for lovers of Pop art. ha aparegut primer a Via Moda Andorra.

Jeans are an item that can’t be missing in any woman’s wardrobe. A great alternative for everyday wear, and depending on the design they can extend from informal to casual. But beyond their design, if there’s one thing that concerns a woman it’s finding the perfect pair that shows off her figure and suits her style to perfection. Do you still not know yours?

Nowadays we have a wide variety of models of jeans that adapt perfectly to all kinds of bodies and necessities. Variants of height (tall, medium or short), cut or drape can favour or spoil your look. Below we offer you some tips and explain how to choose jeans according to your figure:

FLARED: characterised by having a wide lower leg. Ideal for bodies without curves.

BOOTCUT: characterised by being flared only at the ankle. Fantastic when combined with all kinds of boots.

BOYFRIEND: marked by a masculine look, as their name indicates, these are jeans with a straight, wide and shapeless cut that especially favours short, slim girls interested in conveying greater volume.

STRAIGHT: these favour and dissimulate women’s figures with pronounced hips or hourglass silhouettes.

SKINNY: a tight-fitting model that favours both curvier women and those with shapeless silhouettes, making it the most popular with women today.

SUPERSKINNY: also called super-slim, these jeans are even more tight-fitting than the skinny cut. They are great for slim-bodied women who want to show off their curves, because they cling to the body like a second skin.

So, have you found the style that suits you best? You’ll find your indispensable jeans in any of our shops of the Via Moda Andorra group and you’ll also enjoy a substantial price difference compared to Spain or France.

L'entrada How to choose the perfect jeans ha aparegut primer a Via Moda Andorra.