FASHION · Man
The Italian firm Diesel is famous for its jeans and its advertising campaigns.
The brand’s philosophy is to make the customer different, and this is reflected in the provocative, striking modern designs it presents each season.
Its founder, Renzo Rosso, decided to take the plunge and design bold, unique models with a different style, clothing that appeared used, pre-washed jeans or items with holes.
IN THE SHOPS: