FASHION · Man | Woman
Since its creation in 1989, G-Star’s philosophy has always been “Just the product.” This clearly-focussed approach has led to many “firsts” in denim, such as the introduction of “luxury urban jeans” by applying high-level craftsmanship.
The positioning of raw untreated denim as the main material that is worn and evolves through the adoption of three-dimensional architectural concepts in the creation of jeans.
The company also highlights the inherent beauty of washed denim and the treatments that reveal its exclusive characteristics and qualities.
IN THE SHOPS: