FASHION · Man
Lacoste becomes a symbol.
The crocodile Lacoste takes shape in 1927 under the pen of designer Robert George. A young tennis prodigy, René Lacoste immediately has it embroidered on his blazers.
A few years later, the polo sees the light of day. The crocodile over the heart makes Lacoste the first brand to display a visible logo on an article of clothing.
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